Privacy policy

Last Updated 5/1/2023 

This privacy policy outlines how Buffalo Racking collects, uses, and protects the personal information of its customers.

Personal Information we Collect

We collect the information you provide to us. The information we collect may include:

  • Contact Details - Name, Email address, Phone number, Shipping and billing address

  • Communications - interactions we exchange with you, including when you contact us with questions, feedback, or otherwise.

  • Payment Details - your payment card number, bank account number and shipping address. We rely on payment providers, such as Stripe, to process payments and we do not have access to payment card numbers.

  • Order and purchase history - including your interactions with our checkout page.

  • Marketing data - your preferences for receiving our marketing communications and details about your engagement with them.

Third party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as:

  • Data providers - such as information services, data co-ops, and data licensors.

  • Public sources - such as social media platforms.

  • Marketing partners - such as companies that have entered into joint marketing relationships with us.

Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

We may also collect information about your use of our website through cookies and other similar technologies. This information may include your IP address, browser type, device information, and other usage data.

How we Use Information

We use  personal information for the following purposes:

Service delivery. We use  personal information to perform our contractual obligation under our terms of use, including to:

  • Provide, operate and improve our Services and our business;

  • Process your payments and complete transactions with you; and

  • Communicate with you about our Services, including by sending announcements, updates, security alerts, and support and administrative messages.

Improve, monitor, personalize, and protect our Services. It is in our legitimate business interests to improve and keep our services safe for our users, which includes:

  • Understanding your needs and interests, and personalizing your experience with the Services and our communications; 

  • Engaging in surveys and recording our video and audio chats with consumers;

  • Troubleshooting, testing and research to keep the services secure; and

  • Investigating and protecting against fraudulent, harmful, unauthorized or illegal activity.

Research and development. We may use  personal information for research and development purposes in our legitimate business interests, including to analyze and improve our Services and our business. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve our Services and promote our business.

Marketing and advertising. We, our service providers, and our third party advertising partners may collect and use  personal information for the following marketing and advertising purposes:

  • Direct marketing. We may send you Athletic Greens-related direct marketing communications as permitted by law, including by email. You may opt-out of our marketing communications as described in the Opt-out of marketing section.

  • Interest-based advertising. We may engage third party advertising companies and social media companies to display ads on our websites and other online services. These companies may use cookies and similar technologies to collect information about your interactions (including the data described in the “Automatic data collection” section) over time across our Services, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to them or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the “Your Choices” section below.

Except where consent is required, we undertake such marketing and advertising on the basis of our legitimate business interest. Where we seek your consent, you may withdraw your consent at any time.

Compliance and protection. We may use  personal information to comply with legal obligations, and to defend us against legal claims or disputes, including:

  • Protect our, your or others’ rights, privacy, safety, or property (including by making and defending legal claims);

  • Audit our internal processes for compliance with legal and contractual requirements and internal policies;

  • Enforce the terms and conditions that govern our Services;

  • Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft; and

  • Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

Information Sharing

We may share  personal information with:

Affiliates. Within Athletic Greens for purposes consistent with this Privacy Policy

Service providers. Companies and individuals that provide services on our behalf or help us operate our Services or our business (such as hosting, information technology, customer support, email delivery, and website analytics services). 

Payment processors. When you make a purchase at Athletic Greens, your payment card information is collected and processed directly by our payment processors, such as Stripe. We do not record or maintain payment card or bank account details. These payment processors may use your payment data in accordance with their privacy policies. Stripe’s privacy policy is available at https://stripe.com/privacy. 

Facebook and other Social Networking Services. You may be given the option to access or register for the Services through the use of your user name and passwords provided by Facebook and other social networking sites (each, an “SNS”), or otherwise have the option to connect an SNS account. By doing so, you authorize us to access and store information from the SNS -- including, without limitation, your name, email address(es), date of birth, gender, current city, profile picture and URL -- and to use and disclose it in accordance with this Privacy Policy. To control what information is shared with us, please check your privacy settings on each SNS and make changes as appropriate. 

Third parties. Third parties, such as advertising companies, data providers and data co-ops, such as Oracle and Epsilon, for interest-based advertising and other marketing purposes, including those third parties’ own purposes. To learn how to opt-out, please see the “Privacy Rights and Choices” section below. 

Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us. 

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees. Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Athletic Greens (including, in connection with a bankruptcy or similar proceedings).

Google reCAPTCHA. In order to protect our website and other features, we use Google reCAPTCHA provided by Google Inc. (“reCAPTCHA”) for all United States visitors. We employ reCAPTCHA to check whether data is entered into our forms by a person or by an automated program, script or bot. reCAPTCHA analyzes the behavior of the person entering the data using various features. This analysis starts automatically as soon as the website is accessed. For analysis, reCAPTCHA evaluates various information (e.g., IP address, browser type, settings, and plugins, URL of the referring website, time spent on the respective website, mouse movements, input characteristics of the data entry, including speed, sequence and selection of inputs, etc.). The data collected during the analysis is forwarded to a Google server, where it is stored and evaluated. Your use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. For more information about reCAPTCHA, please visit: https://www.google.com/recaptcha.

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties or the public on or through our Services, that information can be seen, collected and used by others. We are not responsible for any use of such information by others.

 

Data Security

Buffalo Racking takes reasonable measures to protect the security of the personal information we collect, including using encryption and other technical safeguards. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Children

Our Services are not intended for use by children under 16 years of age. If we learn that we have collected personal information through our Services from a child under 16 without the consent of the child’s parent or guardian as required by law, we will delete it.

Your Choices

You may choose not to provide certain information to us, but this may limit your ability to use our website and purchase our products. You may also opt-out of receiving marketing and promotional materials from us by following the unsubscribe instructions included in those communications.

Changes to this Privacy Policy

Buffalo Racking may update this privacy policy from time to time. We will notify customers of any material changes to this policy by posting the updated policy on our website or by other means.

Contact Us

If you have any questions or concerns about this privacy policy or our data practices, please contact us at sales@buffaloracking.com

Buffalo Racking

7135 Davis rd.

West Falls, NY, 14170

United States